Selfridges
London, United Kingdom
ituated at the heart of London bustling Oxford Street, Selfridges is one of the world most iconic retail destinations. The building itself is a listed landmark with beautiful and historic architectural features. All year long, its thematic window displays draw eager crowds of shoppers and tourists. To support their ambitious new Project Ocean campaign, Selfridges needed a flexible and state-of-the-art LED lighting system. Philips and partner Architainment Lighting Ltd created a dynamic, low-maintenance system capable of completely transforming the department store fa�ade at the push of a button. ColorReach Powercore LED floodlights highlight the building key architectural features, while ColorBlast Powercore LED wash lights deliver a range of lighting effects. ColorGraze Powercore linear LED fixtures are used for more discreet applications.
Together, these LED fixtures cast a floating net of maritime color across three sides of the Selfridges building. The stunning effect has played an important role in drawing attention to the Project Ocean campaign, which is raising funds for marine reserves and awareness about sustainable fishing practices. The solution also contributes to the campaign deeper objectives of sustainable living by delivering energy savings of 30%.Together with Selfridges� in-house electrical contractor, Philips selected a special resin to mount the lighting fixtures without damaging the landmark building. To minimize disruption, facilities services company Lateral Concepts and Architainment installed and comissioned the entire system outside of store opening hours.Rolando Faley, Selfridges� Head of Facilities and Project Management, is outspoken about the positive results. philips provided our store with a lighting solution that not only helps to reduce our carbon footprint, but grants us full flexibility in adapting the lighting to fit an endless range of themes and a diverse palette of colors. The effect they created on the building fa�ade was truly effective in raising awareness of our Project Ocean campaign is just one example of all that we able to achieve with the lighting.
Together, these LED fixtures cast a floating net of maritime color across three sides of the Selfridges building. The stunning effect has played an important role in drawing attention to the Project Ocean campaign, which is raising funds for marine reserves and awareness about sustainable fishing practices. The solution also contributes to the campaign deeper objectives of sustainable living by delivering energy savings of 30%.Together with Selfridges� in-house electrical contractor, Philips selected a special resin to mount the lighting fixtures without damaging the landmark building. To minimize disruption, facilities services company Lateral Concepts and Architainment installed and comissioned the entire system outside of store opening hours.Rolando Faley, Selfridges� Head of Facilities and Project Management, is outspoken about the positive results. philips provided our store with a lighting solution that not only helps to reduce our carbon footprint, but grants us full flexibility in adapting the lighting to fit an endless range of themes and a diverse palette of colors. The effect they created on the building fa�ade was truly effective in raising awareness of our Project Ocean campaign is just one example of all that we able to achieve with the lighting.
