San Juan, Puerto Rico

The inspiration for the new design was based on an abstract rendering of a louvered window, the company's first product. The "window design" was enlarged to the size of a billboard, segmented vertically, and decorated horizontally with transparent and opaque elements.

CEO of Air Master, Nicolás Megwinoff, wanted a building that would become a landmark and attract passersby to the store. Gianluca Picardi, of Gianluca Picardi Lighting Designs, knew how to make Megwinoff's wishes a reality. Philips Color Kinetics iColor Cove MX Powercore fixtures were installed between opaque glass and white enameled glass in the window and were placed in light boxes to protect the fixtures from the tropical environment.

The lights display different shades of green — the brand's color — but on holidays and special occasions, management can display special colors and light shows with a Philips Color Kinetics iPlayer3 DMX lighting controller.

Picardi chose to install an LED lighting solution because it was the only way to generate highly saturated dynamic colors with low energy consumption. The environmentally friendly lighting solution complemented the company's other sustainable initiatives such as a parking lot constructed of demolition rubble and concrete walls that contain recycled fly-ash content.

Completed in August 2010, the installation attracted new customers and provided the perfect platform for the company to show off their products.